Printing in gold and silver – 马良行:打印出来的金和银 | 创新者零玖号 – English

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工业设计背景出身,对市场营销和互联网感兴趣的Bill,在毕业回国,先去了“不走寻常路”的美特斯邦威,又去了更“吊炸天”的阿里巴巴,最后,发现自己还是念念不忘“相识于微时”的3D打印技术。

工业设计背景出身,对市场营销和互联网感兴趣的Bill,在毕业回国,先去了“不走寻常路”的美特斯邦威,又去了更“吊炸天”的阿里巴巴,最后,发现自己还是念念不忘“相识于微时”的3D打印技术。
谈起怎么决定创业,Bill说道,就是觉得天时地利人和了。

的确,是时候告诉大家,3D打印不止存在于报道中,或是远在美国、日本,它就在我们身边,甚至就是朋友身上佩戴的饰品。

2015年元旦期间在马良行办公室采访Bill时,办公室墙上的写字板上,写满了明年各方面的计划,市场方面的合作,产品线的丰富,具体到每个月每件事……

毋庸置疑,这将又是繁忙和令人期待的一年。

2013年10月,公司成立。

2014年1月, 马良行M-Lab–3D打印首饰定制网站1.0版正式上线。

2014年2月, 第一个自然流量客户下单,卖出一枚全定制系列M-Ring,购买者的账户名恰巧叫“Design_001”。

2014年6月,受邀参加新天地体验展览。

2014年9月,受邀成为上海静安嘉里中心“G market”创意集市独家礼品赞助。

2014年10月,受邀参加2014上海时装周《时堂》展览。

2014年11月,入驻滴滴打车积分商城平台,并成为2015年全年合作伙伴。

2014年12月,马良行在线提供7大品类,24款经典产品的定制,并以每个月推出2个系列的速度丰富产品线。

2015年,即将推出全新的“Hey Time”系列,推出One’s系列升级版,联合多个设计师品牌进行跨界合作。同时,还将上线一款“神秘”的互动产品,让用户成为自己的“首饰设计师”。

盒粉问答
Q:你是什么时候回国哒?怎么想到要做3D打印呢?

A:我是学工业设计的,大概07、08年开始在课堂上使用工业级别的3D打印机,当时觉得3D打印很奇妙,可以快速地将自己的设计想法实现,完全颠覆了我对设计制造原先的想法。从那以后,就持续关注3D打印。12年研究生毕业回国,先后在美特斯邦威和阿里巴巴的天猫做了市场及运营的相关工作。也正因为有了零售公司的市场经验和天猫工作时受到互联网行业的思想冲击,每天便开始思考如何能够将这些概念结合到一起,创造出新的零售定制商业模式。

3D打印最吸引我的有两点,第一,不受数量限制,打印一个产品的成本和批量打印的成本一样,可以满足定制化、小批量生产的需求。第二,不受设计限制,与传统工艺不同,3D打印可以完成一些传统工艺无法实现的设计。像石蜡,一些形状很难雕刻,但可以打印出来,满足独特设计的需求。

Q:听说过的3D打印好像都是用于高科技行业中呢,原来还可以打印首饰呀?

A:对的,3D打印在工业和科技领域应用较多,像房子和器官的打印。我们就在思考,如何能让这项新技术使大众受益,能普及大众。当时日本的3D打印人物头像很火,国内的话,武汉有,我自己就去武汉体验了3D打印人像,花了2000元。这个体验虽然很好,很新奇,但体验的参与成本过高,后来打印出来的人像过了新鲜期就闲置在家里,缺少实用价值。之后,我就想找一个产品,想到了首饰是基本上每个人都接触过的,离用户的距离更近。

Q:看到你们合作的设计师形容“马良行是设计梦想的起点,第一次真正地把想法变成成品,被顾客喜欢。”所以,做设计师的平台也是你们当时打算的吗? (设计师朋友们看过来!有机会将设计idea变成product噢!)

A:说实话,当时并没有想到这个。(偷笑……这是意外的惊喜呢)但后来随着和越来越多的设计师合作,包括成为上海首饰协会的理事会成员,参加上海设计周和时装周,发现业内人士对我们很感兴趣,设计师们有这个需求。在将“设计想法”变为“成品”这块,我们可以帮助到设计师。因为3D打印没有起订量,可以实现低成本的小批量、定制化的产品打印,解决了因为量少而没有厂商愿意生产的难题,更利于设计师们尝试实现不同的设计。我们也很开心能为设计师们提供这样一个平台,目前马良行与设计师们的合作都是不以盈利为目的,更希望能够通过这个新技术推动整个首设设计行业的发展。

Q:“定制化”和“设计师设计”听起来都很高大上!所以…你们的产品会很贵吗?

A:价格也是我们想说的一方面,因为想让更多的消费者能体验到3D打印技术,所以我们价格不高,是大众消费者可以接受的,消费者体验的门槛较低。

Q:从马良行成立到现在,有没有印象最深刻的事情?

A:其实这一年发生的每件事情都印象深刻。最深刻的话,应该是2014年2月的时候,我们的官网第一版上线,当时只有五款产品。随后过完年,受朋友邀请第一次参加上海当代艺术博物馆的展会。我们带着3D打印机和一些打印好的首饰过去,一下子就吸引了很多朋友。三天的展会,我们的展位每天都被围了好几圈,旁边摊位完全被我们抢了风头,最后一天都没有来……大家的热情超出了我们的预期。

(哈哈,改编一个流行词就是“卖卖卖”吧!)

Q:目前只能在马良行官网上购买吗?已经购买过的消费者,年龄集中在多少岁?

A:年龄范围很广的,十六七岁到四十多岁都有,最主要集中在二十到二十九岁。 我们的第一个购买者是一位四十多岁的中年人,买了我们的戒指送给老婆做结婚纪念日的礼物,并在留言卡写了”love never fails”。当天是我亲自去送货,但因为太激动,居然把产品忘带了。(萌萌哒o(∩_∩)o)后来又派同事送来。更巧的是,这位中年人的账号叫”Design_001”。

目前只能在我们官网www.m-lab.cn 上进行购买,未来,可能会在更多的地方看到我们。

Q:会担心消费者目前的购买热情只是因为3D打印的新鲜感吗?(互联网时代,大家的注意力集中时间越来越短了……)

A:这一年的销售记录里,有一些重复购买的消费者,也有不少觉得我们的产品不错,推荐给朋友的。除了3D打印外,我们的核心是“定制化”,定制一款独一无二的具有设计风格的产品更是我们的特点。

Q:好像有在淘宝上看到类似的3D打印产品,是你们的竞争者吗?

A:淘宝上比较多的是直接卖打印出来的成品,但我们优势是整合了首饰设计、互联网、3D打印及传统工艺。我们用了一年多的时间,打通了从生产到销售的各个环节,目前,从消费者下单到收到产品只需要7天。

Q:你们的名字马良行很独特,有什么特别的含义吗?

A:马良就是神笔马良,行,就是行当。其实3D打印机就是这样,你设计了什么东西,它就实现出来了,像神笔马良一样。

Q:有没有想过公司未来是什么样呢?有什么样的愿景呢?

A:我们整个团队全都是85后,非常的年轻,年龄最小的仅94年,但她在产品方面已经可以做到独当一面了。虽然说我们做的是非常高新科技行业3D打印。不过,公司的核心成员都来自于互联网背景的公司(天猫、阿里云、微博、等)。

科技创新改变生活、互联网思维在我看来更是一个助推器。现在我们在产品和互动上做的会比较聚焦,但不久后我们将给大家在定制体验上带来更丰富产品和更优质的体验!



Source : China 30s

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March 15, 2015 @ 15:42:10Current Revision
Content
工业设计背景出身,对市场营销和互联网感兴趣的Bill,在毕业回国,先去了“不走寻常路”的美特斯邦威,又去了更“吊炸天”的阿里巴巴,最后,发现自己还是念念不忘“相识于微时”的3D打印技术。  
工业设计背景出身,对市场营销和互联网感兴趣的Bill,在毕业回国,先去了“不走寻常路”的美特斯邦威,又去了更“吊炸天”的阿里巴巴,最后,发现自己还是念念不忘“相识于微时”的3D打印技术。  
谈起怎么决定创业,Bill说道,就是觉得天时地利人和了。  
的确,是时候告诉大家,3D打印不止存在于报道中,或是远在美国、日本,它就在我们身边,甚至就是朋友身上佩戴的饰品。  
2015年元旦期间在马良行办公室采访Bill时,办公室墙上的写字板上,写满了明年各方面的计划,市场方面的合作,产品线的丰富,具体到每个月每件事……  
毋庸置疑,这将又是繁忙和令人期待的一年。  
2013年10月,公司成立。  
2014年1月, 马良行M-Lab–3D打印首饰定制网站1.0版正式上线。  
2014年2月, 第一个自然流量客户下单,卖出一枚全定制系列M- Ring,购买者的账户名恰巧叫“Design_001”。  
2014年6月,受邀参加新天地体验展览。  
2014年9月,受邀成为上海静安嘉里中心“G market”创意集市独家礼品赞助。  
2014年10月,受邀参加2014上海时装周《时堂》展览。  
2014年11月,入驻滴滴打车积分商城平台,并成为2015年全年合作伙伴。  
2014年12月,马良行在线提供7大品类,24款经典产品的定制,并以每个月推出2个系列的速度丰富产品线。  
2015年,即将推出全新的“Hey Time”系列,推出One’s系列升级版,联合多个设计师品牌进行跨界合作。同时,还将上线一款“神秘”的互动产品,让用户成为自己的“首饰设计师”。  
盒粉问答  
Q:你是什么时候回国哒?怎么想到要做3D打印呢?  
A:我是学工业设计的,大概07、08年开始在课堂上使用工业级别的3D打印机,当时觉得3D打印很奇妙,可以快速地将自己的设计想法实现,完全颠覆了我对设计制造原先的想法。从那以后,就持续关注3D打印。12年研究生毕业回国,先后在美特斯邦威和阿里巴巴的天猫做了市场及运营的相关工作。也正因为有了零售公司的市场经验和天猫工作时受到互联网行业的思想冲击,每天便开始思考如何能够将这些概念结合到一起,创造出新的零售定制商业模式。  
3D打印最吸引我的有两点,第一,不受数量限制,打印一个产品的成本和批量打印的成本一样,可以满足定制化、小批量生产的需求。第二,不受设计限制,与传统工艺不同,3D打印可以完成一些传统工艺无法实现的设计。像石蜡,一些形状很难雕刻,但可以打印出来,满足独特设计的需求。  
Q:听说过的3D打印好像都是用于高科技行业中呢,原来还可以打印首饰呀?  
A:对的,3D打印在工业和科技领域应用较多,像房子和器官的打印。我们就在思考,如何能让这项新技术使大众受益,能普及大众。当时日本的3D打印人物头像很火,国内的话,武汉有,我自己就去武汉体验了3D打印人像,花了2000元。这个体验虽然很好,很新奇,但体验的参与成本过高,后来打印出来的人像过了新鲜期就闲置在家里,缺少实用价值。之后,我就想找一个产品,想到了首饰是基本上每个人都接触过的,离用户的距离更近。  
Q:看到你们合作的设计师形容“马良行是设计梦想的起点,第一次真正地把想法变成成品,被顾客喜欢。”所以,做设计师的平台也是你们当时打算的吗? (设计师朋友们看过来!有机会将设计idea变成product噢!)  
A:说实话,当时并没有想到这个。(偷笑……这是意外的惊喜呢)但后来随着和越来越多的设计师合作,包括成为上海首饰协会的理事会成员,参加上海设计周和时装周,发现业内人士对我们很感兴趣,设计师们有这个需求。在将“设计想法”变为“成品”这块,我们可以帮助到设计师。因为3D打印没有起订量,可以实现低成本的小批量、定制化的产品打印,解决了因为量少而没有厂商愿意生产的难题,更利于设计师们尝试实现不同的设计。我们也很开心能为设计师们提供这样一个平台,目前马良行与设计师们的合作都是不以盈利为目的,更希望能够通过这个新技术推动整个首设设计行业的发展。  
Q:“定制化”和“设计师设计”听起来都很高大上!所以…你们的产品会很贵吗?  
A:价格也是我们想说的一方面,因为想让更多的消费者能体验到3D打印技术,所以我们价格不高,是大众消费者可以接受的,消费者体验的门槛较低。  
Q:从马良行成立到现在,有没有印象最深刻的事情?  
A:其实这一年发生的每件事情都印象深刻。最深刻的话,应该是2014年2月的时候,我们的官网第一版上线,当时只有五款产品。随后过完年,受朋友邀请第一次参加上海当代艺术博物馆的展会。我们带着3D打印机和一些打印好的首饰过去,一下子就吸引了很多朋友。三天的展会,我们的展位每天都被围了好几圈,旁边摊位完全被我们抢了风头,最后一天都没有来……大家的热情超出了我们的预期。  
(哈哈,改编一个流行词就是“卖卖卖”吧!)  
Q:目前只能在马良行官网上购买吗?已经购买过的消费者,年龄集中在多少岁?  
  <p>With a background in industrial design, and interest in marketing and the web, after graduating and returning to China, Bill first chose to follow the ‘little-trodden’’ road of Metersbrowne, then followed the surprising path of Ali Baba, and finally found himself obsessed with the possibilities of 3D printing technology.</p>
  <p>With a background in industrial design, and interest in marketing and the web, after graduating and returning to China, Bill first chose to follow the ‘little-trodden’’ road of Metersbrowne, then followed the surprising path of Ali Baba, and finally found himself obsessed with the possibilities of 3D printing technology.</p>
  <p>When he speaks of decisions on his entrepreneurial direction, Bill said he just followed opportunities. </p>
  <p>Indeed, it is time to tell you, 3D printing does not exist in magazines only, or in the distant US or Japan, but it’s all around us, and is even part of the jewellery that our friends might be wearing. </p>
  <p>When I went to the Ma Lianghang office to interview Bill on New Year’s Day 2015, the writing pad on the wall was full of details about the coming year’s program, with market cooperation plans and product development detailed month by month…</p>
  <p>Needless to say, this will be another busy and exciting year. </p>
  <p>October 2013: the company was founded. </p>
  <p>In January 2014, the Ma Lianghang custom-printed jewellery website 1.0 was launched.</p>
  <p>In February 2014, they had their first customer command, and delivered a fully-customised set of M-Ring. The buyers’ account happened to be called: “Design_001″. </p>
  <p>In June 2014, they were invited to join the Xintiandi experience exhibition. </p>
  <p>In September 2014, they were invited to provide exclusive sponsorship gifts for the Shanghai Jing'an Kerry Centre 'G market' for creation.</p>
  <p>In October 2014, they were invited to take part in the ‘Church Hall’ show of Shanghai fashion week. </p>
A:年龄范围很广的,十六七岁到四十多岁都有,最主要集中在二十到二十九岁。 我们的第一个购买者是一位四十多岁的中年人,买了我们的戒指送给老婆做结婚纪念日的礼物,并在留言卡写了”love never fails”。当天是我亲自去送货,但因为太激动,居然把产品忘带了。(萌萌哒o( ∩_∩)o)后来又派同事送来。更巧的是,这位中年人的账号叫”Design_001”。 <p>In November 2014, 入驻滴滴打车积分商城平台,and became official partners for the whole of 2015. </p>
目前只能在我们官网www.m-lab.cn 上进行购买,未来,可能会在更多的地方看到我们。  
Q:会担心消费者目前的购买热情只是因为3D打印的新鲜感吗?(互联网时代,大家的注意力集中时间越来越短了……)  
A:这一年的销售记录里,有一些重复购买的消费者,也有不少觉得我们的产品不错,推荐给朋友的。除了3D打印外,我们的核心是“定制化”,定制一款独一无二的具有设计风格的产品更是我们的特点。  
Q:好像有在淘宝上看到类似的3D打印产品,是你们的竞争者吗?  
A:淘宝上比较多的是直接卖打印出来的成品,但我们优势是整合了首饰设计、互联网、3D打印及传统工艺。我们用了一年多的时间,打通了从生产到销售的各个环节,目前,从消费者下单到收到产品只需要7天。  
Q:你们的名字马良行很独特,有什么特别的含义吗?  
A:马良就是神笔马良,行,就是行当。其实3D打印机就是这样,你设计了什么东西,它就实现出来了,像神笔马良一样。  
Q:有没有想过公司未来是什么样呢?有什么样的愿景呢?  
A:我们整个团队全都是85后,非常的年轻,年龄最小的仅94年,但她在产品方面已经可以做到独当一面了。虽然说我们做的是非常高新科技行业3D打印。不过,公司的核心成员都来自于互联网背景的公司(天猫、阿里云、微博、等)。  
科技创新改变生活、互联网思维在我看来更是一个助推器。现在我们在产品和互动上做的会比较聚焦,但不久后我们将给大家在定制体验上带来更丰富产品和更优质的体验!  
  <p>In December 2014, Ma Linaghang online offers 7 different categories of products, 24 custom-made classic products. Every month, they launch two series of fast-made new products.</p>
  <p>In 2015, they launched the 'Hey Time' series, an upgraded version of the 'One's' series, and started multiple cooperations with designer brands. At the same time, they're launching a new series of online interactive 'mystery' products, allowing customers to become their own ‘jewellery designers’. </p>
  <p>Questions: Hefen</p>
  <p>Q: When did you return to China? How did you come up with the idea to work on 3D Printing?</p>
  <p>A: I majored in industrial design, and l started using industrial level 3D printing machines in class around 2007 or 2008. I found 3D printing to be fantastic, it enabled me to execute my design quickly, and this totally overturned my original thinking about design manufacturing. From then on, l continued to focus on 3D printing. In 2012, l returned to it after completing graduate school, and l worked on marketing and operation related positions for Metersbrowne and Alibaba's T-mall. Since l had retail experience and understood the impact of the online retail industry, l began to think about ways to combine those concepts, and create a new retail market model. </p>
  <p>There are two aspects of 3D printing which attracted me. Firstly, there is no minimal number – the cost of producing a single product is the same as that of mass production. This allows personalisation and producing very small quantities. Secondly, there is no design limitation, 3D printing is able to accomplish what traditional craft is unable to, unlike conventional art. For example, certain shapes which are really hard to craft in wax can be printed, satisfying the need for a unique design.</p>
  <p>Q: All 3D printers that l have heard about seem to belong to the high technology industry, l can’t believe that they can also produce jewellery!</p>
  <p>A: Yes! There are lots of application of 3D printing in the field of industy and technology, like the printing of houses and organs. We've been thinking of ways to benefit the public with this new technology. Back then, 3D printing figurines was very popular in Japan. In China, l have trialled 3D figurine printing in Wuhan - I spent 2000 RMB on it. This was a great new experience, but the cost is too high. The printed character lost its value after l lost my interest and just stayed at home. Afterwards, when looking for a product, l came up with jewellery, which most Shanghainese are familiar with, bringing it one step closer to the customers.</p>
  <p>Q: I have heard the designers working with you say that: “Ma LiangHang is the starting point for a designer's dream: it's the first time my ideas have actually been turned into reality - and customers love the result!” So, are you looking to build a 'designer's platform' now? (Designers, come and check it out! There’s a chance to convert your idea into a product!)</p>
  <p>A: Honestly, l wasn’t thinking about it. (Tittering….This was an unexpected surprise.) However, with increasing number of collaborations with designers, l've became a member of theShanghai Jewellery organisation, and participated in Shanghai Design Week and Fashion Week, l realised that insiders showed great interest in us, and we respond to a need from designers. In the process of turning an “idea” into a “product”, we can help the designers. Since 3D printing has no requirement for minimum quantity, it is possible to produce small amounts of individualised prints at a low cost. This solves the dilemma of other factories being reluctant to produce very small quantity, and enables designers to try different designs. We are also glad to offer this platform for designers. Currently Ma LiangHang’s collaboration with designers does not aim at making profit. We sincerely hope that the development of accessory design can be promoted through this new technology.</p>
  <p>Q: “personalized product” and “design by the designer” sounds awesome! so…are your products really expensive?</p>
  <p>A: Price is also part of our value proposition, because we want to let more consumers experience 3D printing, and so the prices of our products are not too high, most consumers can afford them, and we can reach out to consumers at all levels. </p>
  <p>Q: Since founding ”Ma Lianghang”, what is the most impressive thing that’s happened to you?</p>
  <p>A. Actually, every thing that happened this year is impressive to me, but the most impressive was February, 2014, when our fist official website went on, there were 5 products in total. For New Year, I was invited by a friend to join the ”Power Station of Art Shanghai ” I brought a 3D printer and some printed products, attracted mass of friends. During the three days of the exhibition, many people circled around our stall, and we totally stole the show from the stall on the other side, they didn't even bother coming on the last day……that level enthusiasm was beyond my expectation.</p>
  <p>(LOL, to use popular saying, it's about “sell sell sell”!)</p>
  <p>Q: Currenly, your products are only available on the Ma Lianghang website right? What is the approximate age range of your customers?</p>
  <p>A: The age range is broad, ranging from 16 to 40, mainly concentrating in the 20 to 29 years old segment. Our first client was a 40-year-old man: he bought a ring for his wife as a wedding anniversary gift. And he wrote “love never fails” on the card. I delivered it myself on that day, and l forgot to bring the product as l was too excited. (o(∩_∩)o My colleague delivered it afterwards. As a coincidence, the account name for this man was “Design _001”)</p>
  <p>At the moment, you can only buy from our official web site www.m-lab.com, in the future, you may find us in more places.</p>
  <p>Q: Are you worried about costumers losing interest in 3D printing? (It’s the Internet era, and everyone's attention span is getting shorter).</p>
  <p>A: According to sales record this year, many of the customers who make repeated purchases think it’s great and introduce us to friends. Apart from 3D print, our core business is 'exclusivity', making unique products is our key feature.</p>
  <p>Q: I found 3D-printed products like yours on Taobao. Are they from your competitors?</p>
  <p>A: The majority of products sold on Taobao is finalized goods sold directly. However, our advantage is that we combine jewellery design, internet, 3D printing, and traditional craft. We spent around one year making it accessible from production to sales. Currently, it only takes 7 days from ordering to receiving.</p>
  <p>Q: Ma Lianghang is quite a unique name – what is the meaning of it? </p>
  <p>A: Ma Liang is the magic Ma Liang (a traditional Chinese story), “Hang” means industry. 3D printing is juts like this, what you design can be made into a product, just like magic Ma Liang.</p>
  <p>Q: Do you ever think about the future of the company? What does it look like?</p>
  <p>A: All my team members are born after 85, they’re extremely young. The youngest staff member was born in 94, but she has a unique understanding of production. The 3D-printing we make is really high-tech, but our core members come from an internet background (T-mail, Alibaba Cloud Computing, weibo and so on).</p>
  <p>Technology can change our lives, while the internet mentality is more like a support for this. The level of interaction with our products is still limited at this stage, but in the close future, we will bring you even better quality products, and a more customised experience!</p>

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About julien.leyre

French-Australian writer, educator, sinophile. Any question? Contact julien@marcopoloproject.org