From Harvard to the Alpaca business – 创新者 | 覃叩:哈佛研究生的羊驼生意 – English

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覃叩,目前就读于哈佛大学,主修公共卫生管理,每周花40多个小时学习,40多个小时创业,做“羊你个驼”,希望成为国内第一家引进羊驼产业链的公司,卖羊驼肉、羊驼宴、羊驼纺织品,甚至引进羊驼活体。

文/赵宁

覃叩,目前就读于哈佛大学,主修公共卫生管理,曾在顶级期刊《自然》杂志发表论文。

他拒绝了硅谷的一家500强企业的offer投入“神兽”事业中,想做将羊驼引进中国的第一人。

他的品牌“羊你个驼”在青橘众筹网上完成了众筹目标,也得到了美国农业部的许可证,他的第一批羊驼肉已经漂过大西洋来到中国。

而他的野心不止于此,他说他要打造一整个羊驼产业链,从羊驼肉,羊驼宴,到羊驼纺织品,甚至引进羊驼活体。

他的团队成员有来自世界知名投行摩根大通工作的88后美女,也有来自美国最大高频交易基金最年轻的干将。

他的身上似乎贴着许多金光闪闪的标签,然而撕下标签,他只是一个热血的三明治。热爱冒险,脑子里充满了奇思妙想;热情开朗,朋友遍布世界各地。

Q&A

China30s: What kind of family do you come from? How do your parents train you?

Kou: I come from a normal family, both of my parents are graduates. I could do whatever I want. They do not like summer schools for kids. They even called the school to cancel the classes. They gave me free space for reading “useless” books, including art, music, geography, culture, politics, economics and so on; and doing “useless” things, such as looking for fossils in the rivers, catching fish in ponds in villages, volunteering, and hiking.

China30s: What kind of person are you? Have you experienced anything interesting in the States?

Kou: I’m a psycho. I have played parachute, but it’s just what shows on the surface. The real adventure is supposed to be the spiritual kind. One time I saw a lot of old men traveling around the States, which made me wanted to do so. Therefore I ordered the tickets and departed right after two days. There were a lot of exciting stories happened on the way. On the first day of the trip, I met a person who went into jail for smuggling, and I talked to him. Second day, I met a man who was taking drugs, he was on the way to the drug rehabilitation center. He was not feeling well, so I took care of him. Then the third day, my iPad was stolen on the bus, but I pretended calling the police and got my iPad back from the thief. Fourth day, I could go nowhere after I got off the bus. I stayed overnight at a young man’s house. After the first four days of the trip, I felt like traveling alone around the States was too dangerous. I met a British man just right on the fifth day, then I traveled along with him for the rest of the journey and I ran into a lot of amazing incidents. This is what an adventurous heart brings me.

China30s: How long have you stayed in the States?

Kou: I came to US seven years ago, I first studied in Georgia College of Medicine, then I went to Cornell College of Medicine to do research on Genetics in order to get a PHD. My essay about cancer genome could be replaced with new genome was posted on Nature. Then I went to Harvard for Master degree of Public Health Management.

China30s: What did Harvard give you? What was the most valuable thing you learned? How much did the name of Harvard help you on your way of entrepreneurship ?

Kou: I feel like it’s a kind of freedom. The professors in Harvard told us, “You are smart, do not just think about working on Wall Street, or work as a consultant in a consulting company. We offer you so many resources is to let you discover what you like, what you do well, to let you do whatever makes you happy, do things meaningful to the whole society, not the safest choice.”

Secondly, Harvard taught me self study. She gave me self inspiration and resources to grope how to finish something. One year ago I knew nothing about alpacas, I just knew that it’s called “GRASS MUD HORSE”. Recently, I bought a book about alpacas which cost me 700 bucks. I studied about alpaca biology, medicine, and its management. I go to the farm as well, to live with alpacas and observe their behavior. These are all studies. I made a crazy idea into reality.

China30s: You studied Genetics and Public Health, how did you think of selling alpacas as food? Do you think it’s a waste?

Kou: Actually, alpaca project was not my first entrepreneurship. I had an entrepreneurship once closer to my majors. My grandma has pancreatic cancer, just like Steve Jobs. But Jobs was rich and used personalized medication. And he lived 8 quality years after that. But my grandma just lived 1 year and passed away.

Harvard was the best on Personalized medication. I was working on things related to personalized medication. My first entrepreneurship plan was also related to this.

I was working with an American company, we wanted to do genome tests for high income Chinese people to help them prevent diseases. But the project failed. Mainly because of two reasons: First, the idea of transgene was popular all over the place, people overreacted when they ever hears the word “Gene”, they could not really accept testing their own genes. On the other hand, Personalized medicine was still a new technology, related policies was not able to catch up. Therefore American FDA delayed this technology. China forbade it right after US. This project eventually failed because of it’s way too advanced.

Last year summer, I was working on genome test in a top 500 company located in the silicon valley. The company was great, I thought I was just an insignificant part of it. Finally I gave up its full time offer and chose to entrepreneur again. I had 8 plans to choose. For instance, there was a project about gene currency, and I’m still attending the project. We want to find a currency, which cannot be infinitely printed like cash, nor stabled values as gold. And there was something else about art, education, religion, and 3 about health medicatio, and of course alpaca project. I discussed these 8 projects with friends over the world and the professors from Harvard Business school. Everyone agreed on the Alpaca project, and there came the name “YANG NI GE TUO”.

China30s: Why did you call it “YANG NI GE TUO”? Who named it?

覃叩:名字是我起的。我们最开始想要注册“草泥马”这个广为人知的名字,无奈工商局不让注册。苦思冥想其他名字之际,朋友的一句脏话给了我灵感,想到让羊驼两个字用同样的句式说出,于是得到了“羊你个驼”,保留了戏谑的成分。我们的微信账号也叫“羊你个驼”,我自己就改名为“羊驼他哥”。

三明治:你们在宣传中说想做第一个把羊驼带到中国的人,你们做过市场调查吗? 据我所知,淘宝上已经有不少店在出售活体羊驼,你怎么看待这个情况?

覃叩:活体羊驼不稀奇,但是卖羊驼肉我们是第一家,专注做羊驼品牌我们也是第一个,而且我们是想要专注做羊驼产业链。目前,我们先把羊驼肉做好做实,把团队锻炼好。 我们现阶段想把“第一”的品牌打出去。事实上,把肉做好也有很多的门槛:比如羊驼肉非常贵,国内没有人敢把羊驼杀掉卖肉跟我们竞争,而我们在美国有独家的供货商可以保证相对的低价。其次,我们有美国法律的支持,USDA农业部的食品许可证。这是一般人拿不到的,我们找了律师做了很多事情。而美国方面的许可证搞定之后,我们也获得了国内的食品流通许可证。另外,我们希望给消费者提供食品安全的保障。我们打算建立一套食品追踪系统,能够记录原产地信息,对供货商做评估。

三明治:你们说自己是第一个引进羊驼产业链的人,但是我只看到你们在卖羊驼肉嘛?

覃叩:我们现在做的事情是羊驼产业链的开始,就像亚马逊在最初的五年只卖书一样,我们现在只想把羊驼肉做好。当羊驼肉做好了,我们也会继续开拓这个产业链。例如我们正在跟成都和深圳最高档的两家餐馆在研发羊驼宴。我们也在跟波士顿的时尚周以及哈佛的几个教授在做时尚品牌。再接下来会考虑引进羊驼活体。

三明治:羊驼那么可爱,把羊驼杀掉听起来很残忍,国外吃羊驼肉广泛么?

覃叩:在美国,羊驼肉越来越流行,但还不是大家日常食用的肉类。不过在秘鲁和智力,人们经常吃羊驼肉。羊驼肉低脂高蛋白,营养丰富。

三明治:有相关的经验资源或者科研支持吗?

覃叩:生鲜肉进口保险比较成问题,所以我们现在主要做熟食肉和风干肉。具体做法是与国内的一个厂商合作,使用Freeze dry极速冷冻风干技术,这样可以不破坏肉的细胞结构,不损失营养并让其重量最轻,也不会有细菌。

三明治:你提到准备运用互联网和大数据来改变中国农业的现状,具体有怎样的设想呢?

覃叩:具体设想主要有三方面,第一,我们希望建立食品安全追踪系统,这个系统能够追踪到肉是哪里引进的,经过怎样的程序,牧场是怎样的环境,是有污染的还是山清水秀的,羊驼是圈养的还是放养的等等。 第二,羊驼还没有被基因测序,这可以成为一个很好的课题,我们可以申请为羊驼做基因测序。这样我们能更了解羊驼的习性,以及疾病数据,以达到优生优育的目的。第三,也是比较长期的一个设想,中国的农业比较落后,农民常常是看去年什么作物赚钱就一窝蜂地去种植某种经济作物,于是次年这个作物就会价格大跌。农业常常是这样的大起大落,让农民特别没有保障。我们希望能用数据武装农民,能给农民提供农产品的预测性价格。当然这不是我一个人能做得好的。我受过最好的教育,去做农业,希望告诉大家中国的农业很有前景,希望吸引更多的聪明人去做农业,一起变革中国农业的未来。

三明治:一般人创业都是全身心投入周末加班还觉得忙不过来,你作为全职学生,创业忙的过来吗?怎样平衡工作学习和生活?

覃叩:我每周花40多个小时学习,40多个小时创业,但其实很多课程跟我的创业项目都是可以结合起来的。比如我们有一门奢侈品营销课,我就选择羊驼作为案例来分析。还有一门消费者企业和公共健康课程,我也选择羊驼作为调研的课题。另外,我还想做羊驼的基因测序,这也是跟我的专业以及创业项目都非常相关的。虽然很忙很辛苦,但是做自己喜欢的事情很快乐。

三明治:团队是怎样聚起来的?怎样找到他们?他们有什么故事?

覃叩:项目刚开始的时候,团队成员都是我在国外或哈佛认识的朋友,大家之间都很信任。后来,很多哈佛的学生听说我们的羊驼项目觉得很有意思,就来加入我们,做得好就继续做到现在。比如,刚开始我们没钱请专业设计师,有一个在哈佛广场街头作画的希腊女孩特别喜欢羊驼,就帮我们做设计、画漫画,分文未取。

三明治:你们除了众筹还有在其他渠道筹集资金吗?需要什么方面的帮助吗?

覃叩:现阶段我们对投资人的选择比较谨慎,我们希望找到不仅愿意投钱而且有跟我们长期合作意向的投资人。具体来说,希望对方在高档餐饮业,食品安全和食品追踪,或者羊驼引进等方面有足够资源和兴趣,这样更利于我们的长期发展。

批注:个性化医学通俗来讲就是通过测试你的基因可以预测你的疾病,或者在得知你的疾病之后,可以知道哪种药,多少计量更适合你。



Source : China 30s

Article Revisions:

Changes:

18 March, 2015 @ 18:06Current Revision
Content
 +<p>Tan Kou is studying at Harvard University, majoring in Public Health Administration. Every week, he spends around 40 hours studying and 40 hours on starting his business 'Yang ni ge tuo'. Tan Kou hopes his company will be China's first alpaca product import business. He plans to sell alpaca meat, alpaca textiles, alpaca banquets, and even import live alpacas. He previously published articles in the prestigious journal 'Nature'. </p>
-<p>覃叩,目前就读于哈佛大学,主修公共卫生管理,每周花40多个小时学习,40多个小时创业,做“羊你个驼”,希望成为国内第一家引进羊驼产业链的公司,卖羊驼肉、羊驼宴、羊驼纺织品,甚至引进羊驼活体。</p>+<p>Text: Zhao Ning</p>
-<p>文/赵宁</p> 
-<p>覃叩,目前就读于哈佛大学,主修公共卫生管理,曾在顶级期刊《自然》杂志发表论文。</p> 
-<p>他拒绝了硅谷的一家500强企业的offer投入“神兽”事业中,想做将羊驼引进中国的第一人。</p> 
-<p>他的品牌“羊你个驼”在青橘众筹网上完成了众筹目标,也得到了美国农业部的许可证,他的第一批羊驼肉已经漂过大西洋来到中国。</p> 
-<p>而他的野心不止于此,他说他要打造一整个羊驼产业链,从羊驼肉,羊驼宴,到羊驼纺织品,甚至引进羊驼活体。</p> 
-<p>他的团队成员有来自世界知名投行摩根大通工作的88后美女,也有来自美国最大高频交易基金最年轻的干将。</p> 
-<p>他的身上似乎贴着许多金光闪闪的标签,然而撕下标签,他只是一个热血的三明治。热爱冒险,脑子里充满了奇思妙想;热情开朗,朋友遍布世界各地。</p> 
 +<p>Tan Kou is studying at Harvard University, majoring in Public Health Administration. He previously published articles inthe prestigious journal 'Nature'. </p>
 +<p>Tan Kou refused an offer from a Silicon Valley Fortune 500 company to enter the business of the 'mythical beast', and plans to be the first person to import alpacas into China. </p>
 +<p>His brand ' Yang Ni Ge Tuo' met its goal on crowdfunding website Qingju.com and was allowed to trade by the US Department of Agriculture. His first shipments of alpaca meat have already made their way across the Pacific to China.</p>
 +<p>His enterprising spirit didn't stop here. Kou Tan says he wants to start an entire chain industry raising alpacas - from alpaca meat, to alpaca banquets, to products made from alpaca wool, even the importation of live alpacas.</p>
 +<p>His team members include successful women from globally renowned investment bank JP Morgan. and young go getters from America's highest-frequency trading funds. </p>
 +<p>It is as though as he has a halo glowing over his head, but without this, he is just an enthusiastic and open person who loves sandwiches, adventure, flights of fancy, and making friends around the world.</p>
<p>Q&amp;A</p> <p>Q&amp;A</p>
-<p>China30s: What kind of family do you come from? How do your parents train you?</p> +<p>China30s: What kind of family do you come from? How did your parents train you?</p>
-<p>Kou: I come from a normal family, both of my parents are graduates. I could do whatever I want. They do not like summer schools for kids. They even called the school to cancel the classes. They gave me free space for reading “useless” books, including art, music, geography, culture, politics, economics and so on; and doing “useless” things, such as looking for fossils in the rivers, catching fish in ponds in villages, volunteering, and hiking.</p> +<p>Kou: I come from a normal family, both of my parents are graduates. I could do whatever I wanted. They did not like summer schools for kids. They even called the school to cancel classes. They gave me free space for reading “useless” books, including art, music, geography, culture, politics, economics and so on; and doing “useless” things, such as looking for fossils in the rivers, catching fish in ponds in villages, volunteering, and hiking.</p>
<p>China30s: What kind of person are you? Have you experienced anything interesting in the States?</p> <p>China30s: What kind of person are you? Have you experienced anything interesting in the States?</p>
-<p>Kou: I’m a psycho. I have played parachute, but it’s just what shows on the surface. The real adventure is supposed to be the spiritual kind. One time I saw a lot of old men traveling around the States, which made me wanted to do so. Therefore I ordered the tickets and departed right after two days. There were a lot of exciting stories happened on the way. On the first day of the trip, I met a person who went into jail for smuggling, and I talked to him. Second day, I met a man who was taking drugs, he was on the way to the drug rehabilitation center. He was not feeling well, so I took care of him. Then the third day, my iPad was stolen on the bus, but I pretended calling the police and got my iPad back from the thief. Fourth day, I could go nowhere after I got off the bus. I stayed overnight at a young man’s house. After the first four days of the trip, I felt like traveling alone around the States was too dangerous. I met a British man just right on the fifth day, then I traveled along with him for the rest of the journey and I ran into a lot of amazing incidents. This is what an adventurous heart brings me.</p> +<p>Kou: I’m a psycho. I have played parachute, but it’s just what shows on the surface. The real adventure is supposed to be the spiritual kind. One time I saw a lot of old men traveling around the States, which made me want to do so. Therefore I ordered the tickets and departed right after two days. There were a lot of exciting stories happening on the way. On the first day of the trip, I met a person who went to jail for smuggling, and I talked to him. On the second day, I met a man who was taking drugs, he was on the way to the drug rehabilitation centre. He was not feeling well, so I took care of him. Then the third day, my iPad was stolen on the bus, but I pretended calling the police and got my iPad back from the thief. Fourth day, I could go nowhere after I got off the bus. I stayed overnight at a young man’s house. After the first four days of the trip, I felt like traveling alone around the States was too dangerous. I met a British man just right on the fifth day, then I traveled along with him for the rest of the journey and I ran into a lot of amazing incidents. This is what an adventurous heart brings me.</p>
<p>China30s: How long have you stayed in the States?</p> <p>China30s: How long have you stayed in the States?</p>
<p>Kou: I came to US seven years ago, I first studied in Georgia College of Medicine, then I went to Cornell College of Medicine to do research on Genetics in order to get a PHD. My essay about cancer genome could be replaced with new genome was posted on Nature. Then I went to Harvard for Master degree of Public Health Management. <p>Kou: I came to US seven years ago, I first studied in Georgia College of Medicine, then I went to Cornell College of Medicine to do research on Genetics in order to get a PHD. My essay about cancer genome could be replaced with new genome was posted on Nature. Then I went to Harvard for Master degree of Public Health Management.
</p> </p>
<p>China30s: What did Harvard give you? What was the most valuable thing you learned? How much did the name of Harvard help you on your way of entrepreneurship ?</p> <p>China30s: What did Harvard give you? What was the most valuable thing you learned? How much did the name of Harvard help you on your way of entrepreneurship ?</p>
<p>Kou: I feel like it’s a kind of freedom. The professors in Harvard told us, “You are smart, do not just think about working on Wall Street, or work as a consultant in a consulting company. We offer you so many resources is to let you discover what you like, what you do well, to let you do whatever makes you happy, do things meaningful to the whole society, not the safest choice.” <p>Kou: I feel like it’s a kind of freedom. The professors in Harvard told us, “You are smart, do not just think about working on Wall Street, or work as a consultant in a consulting company. We offer you so many resources is to let you discover what you like, what you do well, to let you do whatever makes you happy, do things meaningful to the whole society, not the safest choice.”
</p> </p>
<p>Secondly, Harvard taught me self study. She gave me self inspiration and resources to grope how to finish something. One year ago I knew nothing about alpacas, I just knew that it’s called “GRASS MUD HORSE”. Recently, I bought a book about alpacas which cost me 700 bucks. I studied about alpaca biology, medicine, and its management. I go to the farm as well, to live with alpacas and observe their behavior. These are all studies. I made a crazy idea into reality.</p> <p>Secondly, Harvard taught me self study. She gave me self inspiration and resources to grope how to finish something. One year ago I knew nothing about alpacas, I just knew that it’s called “GRASS MUD HORSE”. Recently, I bought a book about alpacas which cost me 700 bucks. I studied about alpaca biology, medicine, and its management. I go to the farm as well, to live with alpacas and observe their behavior. These are all studies. I made a crazy idea into reality.</p>
<p>China30s: You studied Genetics and Public Health, how did you think of selling alpacas as food? Do you think it’s a waste?</p> <p>China30s: You studied Genetics and Public Health, how did you think of selling alpacas as food? Do you think it’s a waste?</p>
<p>Kou: Actually, alpaca project was not my first entrepreneurship. I had an entrepreneurship once closer to my majors. My grandma has pancreatic cancer, just like Steve Jobs. But Jobs was rich and used personalized medication. And he lived 8 quality years after that. But my grandma just lived 1 year and passed away.</p> <p>Kou: Actually, alpaca project was not my first entrepreneurship. I had an entrepreneurship once closer to my majors. My grandma has pancreatic cancer, just like Steve Jobs. But Jobs was rich and used personalized medication. And he lived 8 quality years after that. But my grandma just lived 1 year and passed away.</p>
<p> Harvard was the best on Personalized medication. I was working on things related to personalized medication. My first entrepreneurship plan was also related to this. <p> Harvard was the best on Personalized medication. I was working on things related to personalized medication. My first entrepreneurship plan was also related to this.
</p> </p>
<p> I was working with an American company, we wanted to do genome tests for high income Chinese people to help them prevent diseases. But the project failed. Mainly because of two reasons: First, the idea of transgene was popular all over the place, people overreacted when they ever hears the word “Gene”, they could not really accept testing their own genes. On the other hand, Personalized medicine was still a new technology, related policies was not able to catch up. Therefore American FDA delayed this technology. China forbade it right after US. This project eventually failed because of it’s way too advanced. <p> I was working with an American company, we wanted to do genome tests for high income Chinese people to help them prevent diseases. But the project failed. Mainly because of two reasons: First, the idea of transgene was popular all over the place, people overreacted when they ever hears the word “Gene”, they could not really accept testing their own genes. On the other hand, Personalized medicine was still a new technology, related policies was not able to catch up. Therefore American FDA delayed this technology. China forbade it right after US. This project eventually failed because of it’s way too advanced.
</p> </p>
<p> Last year summer, I was working on genome test in a top 500 company located in the silicon valley. The company was great, I thought I was just an insignificant part of it. Finally I gave up its full time offer and chose to entrepreneur again. I had 8 plans to choose. For instance, there was a project about gene currency, and I’m still attending the project. We want to find a currency, which cannot be infinitely printed like cash, nor stabled values as gold. And there was something else about art, education, religion, and 3 about health medicatio, and of course alpaca project. I discussed these 8 projects with friends over the world and the professors from Harvard Business school. Everyone agreed on the Alpaca project, and there came the name “YANG NI GE TUO”. <p> Last year summer, I was working on genome test in a top 500 company located in the silicon valley. The company was great, I thought I was just an insignificant part of it. Finally I gave up its full time offer and chose to entrepreneur again. I had 8 plans to choose. For instance, there was a project about gene currency, and I’m still attending the project. We want to find a currency, which cannot be infinitely printed like cash, nor stabled values as gold. And there was something else about art, education, religion, and 3 about health medicatio, and of course alpaca project. I discussed these 8 projects with friends over the world and the professors from Harvard Business school. Everyone agreed on the Alpaca project, and there came the name “YANG NI GE TUO”.
</p> </p>
<p>China30s: Why did you call it “YANG NI GE TUO”? Who named it?</p> <p>China30s: Why did you call it “YANG NI GE TUO”? Who named it?</p>
-<p>覃叩:名字是我起的。我们最开始想要注册“草泥马”这个广为人知的名字,无奈工商局不让注册。苦思冥想其他名字之际,朋友的一句脏话给了我灵感,想到让羊驼两个字用同样的句式说出,于是得到了“羊你个驼”,保留了戏谑的成分。我们的微信账号也叫“羊你个驼”,我自己就改名为“羊驼他哥”。</p> 
-<p>三明治:你们在宣传中说想做第一个把羊驼带到中国的人,你们做过市场调查吗? 据我所知,淘宝上已经有不少店在出售活体羊驼,你怎么看待这个情况?</p> 
-<p>覃叩:活体羊驼不稀奇,但是卖羊驼肉我们是第一家,专注做羊驼品牌我们也是第一个,而且我们是想要专注做羊驼产业链。目前,我们先把羊驼肉做好做实,把团队锻炼好。 我们现阶段想把“第一”的品牌打出去。事实上,把肉做好也有很多的门槛:比如羊驼肉非常贵,国内没有人敢把羊驼杀掉卖肉跟我们竞争,而我们在美国有独家的供货商可以保证相对的低价。其次,我们有美国法律的支持,USDA农业部的食品许可证。这是一般人拿不到的,我们找了律师做了很多事情。而美国方面的许可证搞定之后,我们也获得了国内的食品流通许可证。另外,我们希望给消费者提供食品安全的保障。我们打算建立一套食品追踪系统,能够记录原产地信息,对供货商做评估。</p> 
-<p>三明治:你们说自己是第一个引进羊驼产业链的人,但是我只看到你们在卖羊驼肉嘛?</p> 
-<p>覃叩:我们现在做的事情是羊驼产业链的开始,就像亚马逊在最初的五年只卖书一样,我们现在只想把羊驼肉做好。当羊驼肉做好了,我们也会继续开拓这个产业链。例如我们正在跟成都和深圳最高档的两家餐馆在研发羊驼宴。我们也在跟波士顿的时尚周以及哈佛的几个教授在做时尚品牌。再接下来会考虑引进羊驼活体。</p> 
-<p>三明治:羊驼那么可爱,把羊驼杀掉听起来很残忍,国外吃羊驼肉广泛么?</p> 
-<p>覃叩:在美国,羊驼肉越来越流行,但还不是大家日常食用的肉类。不过在秘鲁和智力,人们经常吃羊驼肉。羊驼肉低脂高蛋白,营养丰富。</p> 
 +<p>Kou: I did. We were about to register “GRASS MUD HORSE” which everyone knows. However, commercial bureau did not allow the registration. When we were thinking of other names, I was inspired by one of my friend’s swear. I was thinking to say YANG TUO in the same kind of sentence. And we got “YANG NI GE TUO”. We kept the sarcasm in the name. Our wechat account is also called “YANG NI GE TUO”. I changed my own account into “YANG TUO DA GE”, which means brother of alpaca.
 +</p>
 +<p>China30s: You were propagating that you want to be the first person who brings alpaca to China. Have you ever done market researching? As I know, there are a lot of stores selling alpacas alive on Taobao. What do you thinking of it?</p>
 +<p>Kou: Living alpaca is not rare, but we are the first one selling alpacas as food. And we are also the first one focus on the brand of alpacas. We want to concentrate on the alpaca industry chain. For now, We just want to be the No.1. Actually, to sell alpaca is very challenging: for example, alpacas are extremely expensive. No one is braved enough to kill alpacas to compete with us. We have exclusive supplies from US which offers low price getting alpacas. Second of all, we have support from American Laws and USDA food license. This is not something that normal people can easily get. We got food license from China as well just right after the US one. We also hope to give customers security of safety foods. We are planning on build a food tracking system, it can record origin information and make evaluations to suppliers.
-<p>三明治:有相关的经验资源或者科研支持吗?</p>+</p>
-<p>覃叩:生鲜肉进口保险比较成问题,所以我们现在主要做熟食肉和风干肉。具体做法是与国内的一个厂商合作,使用Freeze dry极速冷冻风干技术,这样可以不破坏肉的细胞结构,不损失营养并让其重量最轻,也不会有细菌。</p> 
-<p>三明治:你提到准备运用互联网和大数据来改变中国农业的现状,具体有怎样的设想呢?</p> 
-<p>覃叩:具体设想主要有三方面,第一,我们希望建立食品安全追踪系统,这个系统能够追踪到肉是哪里引进的,经过怎样的程序,牧场是怎样的环境,是有污染的还是山清水秀的,羊驼是圈养的还是放养的等等。 第二,羊驼还没有被基因测序,这可以成为一个很好的课题,我们可以申请为羊驼做基因测序。这样我们能更了解羊驼的习性,以及疾病数据,以达到优生优育的目的。第三,也是比较长期的一个设想,中国的农业比较落后,农民常常是看去年什么作物赚钱就一窝蜂地去种植某种经济作物,于是次年这个作物就会价格大跌。农业常常是这样的大起大落,让农民特别没有保障。我们希望能用数据武装农民,能给农民提供农产品的预测性价格。当然这不是我一个人能做得好的。我受过最好的教育,去做农业,希望告诉大家中国的农业很有前景,希望吸引更多的聪明人去做农业,一起变革中国农业的未来。</p> 
-<p>三明治:一般人创业都是全身心投入周末加班还觉得忙不过来,你作为全职学生,创业忙的过来吗?怎样平衡工作学习和生活?</p> 
-<p>覃叩:我每周花40多个小时学习,40多个小时创业,但其实很多课程跟我的创业项目都是可以结合起来的。比如我们有一门奢侈品营销课,我就选择羊驼作为案例来分析。还有一门消费者企业和公共健康课程,我也选择羊驼作为调研的课题。另外,我还想做羊驼的基因测序,这也是跟我的专业以及创业项目都非常相关的。虽然很忙很辛苦,但是做自己喜欢的事情很快乐。</p> 
-<p>三明治:团队是怎样聚起来的?怎样找到他们?他们有什么故事?</p> 
-<p>覃叩:项目刚开始的时候,团队成员都是我在国外或哈佛认识的朋友,大家之间都很信任。后来,很多哈佛的学生听说我们的羊驼项目觉得很有意思,就来加入我们,做得好就继续做到现在。比如,刚开始我们没钱请专业设计师,有一个在哈佛广场街头作画的希腊女孩特别喜欢羊驼,就帮我们做设计、画漫画,分文未取。</p> 
-<p>三明治:你们除了众筹还有在其他渠道筹集资金吗?需要什么方面的帮助吗?</p> 
-<p>覃叩:现阶段我们对投资人的选择比较谨慎,我们希望找到不仅愿意投钱而且有跟我们长期合作意向的投资人。具体来说,希望对方在高档餐饮业,食品安全和食品追踪,或者羊驼引进等方面有足够资源和兴趣,这样更利于我们的长期发展。</p> 
-<p>批注:个性化医学通俗来讲就是通过测试你的基因可以预测你的疾病,或者在得知你的疾病之后,可以知道哪种药,多少计量更适合你。</p> 
 +<p>China30s: You said that you are the first who bring in alpaca industry chains, but I just saw you guys selling the meat of alpaca.</p>
 +<p>Tan Kou: What we’re doing now is starting the alpaca industry chain, like Amazon at the start, when they were only selling books online, we’re only offering alpaca meat at the moment. When alpaca meat is going well, we’ll go further to develop the industry. For instance, we’re working with two high-end restaurants in Chengdu and Shenzhen to develop alpaca banquet menus. We're also working with Boston fashion week and several professors at Harvard to develop a new fashion line. Next, we will consider live alpaca imports. </p>
 +<p>China30s: Alpacas are so cute, it sounds so cruel to kill them, is alpaca meat eaten frequently overseas? </p>
 +<p>Tan Kou: In the US, alpaca meat is increasingly common, but it hasn't yet become the kind of meat that everyone would eat on a daily basis. But in Peru and Chili, people eat alpaca very regularly. Alpaca meat is rich in protein, low in fat, and high in nutrients. </p>
 +<p>China30s: Is there related research or do you have experience to support this? </p>
 +<p>Tan Kou: Insurance on fresh meat import is problematic, so we mainly focus on cooked and dried meat at the moment. This happens in cooperation with a Chinese firm, using 'freeze dry' technology. This technology allows to preserve the cell structure of the meat, minimise loss of nutrients, and preserve the meat from bacteria. </p>
 +<p>China30s: You mentioned that you were planning to use the internet and big data to change Chinese agriculture - what's your vision for this? </p>
 +<p>Tan Kou: There are three things in particular. First, we want to introduce food safety tracking systems, to ensure we know the origin of the meat, how it was processed, what the farming conditions were like, whether it’s a polluted or preserved environment, whether the alpacas were held indoors or in open fields, etc. Second, alpacas have not yet been genetically sequenced, and this may be a very good research area, we could apply to conduct alpaca gene sequencing. This way, we could better understand the habits of alpacas, as well as gather data on diseases in utero and after birth. Third, and this is more of a long-term vision, China's agriculture is relatively backwards. Farmers often look what crops made money the previous year, then rush and plant this type of crop, and so the following year, the price of that crop falls. Similar ups and downs are very common in agriculture, giving no security to farmers. We're hoping to use data to better equip farmers, and help them predict the price of agricultural products. Of course, this is not something I can improve on my own. I have received the best education, and now that I'm going into agriculture, I hope to tell everybody that China's agricultural sector is very promising, attract more bright young people to farming, and together, change the future of Chinese agriculture. </p>
 +<p>China30s: Most entrepreneurs but all their heart and souls into the ventures, work on week-ends, and still feel overwhelmed, yet you're managing to be an entrepreneur and a full-time student? How do you balance work, studies and the rest of your life? </p>
 +<p>Tan Kou: every week, I spent 40 hours on my studies and 40 hours on my business, but many courses actually double up with my entrepreneurial venture. For instance, we’ve got a class on luxury marketing, and I chose alpaca as a case study to analyse. There was also a course about consumers and public health, and again, I chose alpacas as a research topic. Beside, I also want to do gene sequencing for alpacas, which is highly relevant to my professional background and entrepreneurial project. Although I’m very busy and work very hard, I’m very happy that I’m doing something I love. </p>
 +<p>China30s: How did you gather the team? How did you find these people? What's their story? </p>
 +<p>Tan Kou: When the project just started, the team was entirely made up of friends from overseas or people I’d met during my studies at Harvard, there was a lot of trust among us. Later, many Harvard students heard of our alpaca projects and came to join us, and it’s still working this way today. For instance, when we started, we had no money to pay for a professional designer: on the Harvard main square, there was a Greek girl doing paintings who really alpacas, and she helped us do the design and first drawings pro bono. </p>
 +<p>China30s: Apart from crowdfunding, what other channels are you exploring to raise funds? What do you need help with? </p>
 +<p>Tan Kou: at present, we're rather cautious with our choice of investor, we're hoping to find investors who are not only willing to put in their money, but also work with us over the long-term. More specifically, I'm looking for backers with particular in high-end hospitality, food safety and food supply chain, or with sufficient resources and interest in importing alpaca meat, to sustain long term collaboration. </p>
 +<p>Note: personalised medicine, in popular language, means resorting to genetic testing to assess what illness you're likely to develop, or after learning of a disease, what type of drugs are likely to be most efficient for you. </p>

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About julien.leyre

French-Australian writer, educator, sinophile. Any question? Contact julien@marcopoloproject.org